Alana Coticchia is a marketing and communications leader with a passion for brand storytelling, social media strategy and community-driven growth. As Director of Marketing at Walk Your Plans, she leads national marketing efforts spanning social media, influencer partnerships, public relations, content strategy and brand development as the Cleveland-born company continues expanding across the country. Prior to Walk Your Plans, Alana led social media and influencer marketing strategies for a diverse portfolio of regional, national and global brands, with a strong focus on the home, building, design and technology industries. Known for blending strategic thinking with creative execution, she is especially passionate about building brands that create emotional connection, cultural relevance and real-world impact.